Store policies

Privacy Policy

Effective Date: May 7, 2026

Introduction

New brand site ("we," "us," "our") operates an ecommerce website offering the Keel Shelf modular storage system and related products. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, place an order, or otherwise interact with us. By using our website or purchasing our products, you agree to the practices described in this policy.

Information We Collect

We may collect the following categories of personal information:

• Contact details such as name, email address, shipping address, billing address, and phone number.
• Order information such as products purchased, order value, and transaction history.
• Payment information, which is processed by third-party payment processors and not stored on our servers.
• Technical information such as IP address, browser type, device type, operating system, referring URLs, and pages visited.
• Communication records when you contact customer support.
• Marketing preferences and survey responses, if you choose to provide them.

Legal Bases for Processing

Under the General Data Protection Regulation (GDPR), we process personal information on the following legal bases:

• Performance of a contract: to process and fulfill your orders.
• Legitimate interests: to improve our website, prevent fraud, and respond to inquiries.
• Legal obligation: to comply with tax, accounting, and consumer protection laws.
• Consent: where required, such as for certain marketing communications or non-essential cookies.

How We Use Your Information

We use your personal information to:

• Process and deliver orders, including arranging shipping and handling returns.
• Communicate with you about your order status, deliveries, and customer service requests.
• Send transactional emails and, with your consent, marketing communications.
• Improve our website, products, and customer experience.
• Prevent fraud, abuse, and unauthorized transactions.
• Comply with legal and regulatory requirements.

Payment Processors

We do not collect or store full payment card details. Payments are processed by reputable third-party providers such as Shopify Pa

Terms of Service

Effective Date: May 7, 2026

Agreement

These Terms of Service ("Terms") govern your access to and use of the New brand site website, including any purchase of the Keel Shelf modular storage system and related products ("Products"). By accessing the website or placing an order, you agree to be bound by these Terms. If you do not agree, please do not use the website or purchase our Products.

Eligibility

You must be at least 18 years old or the age of majority in your jurisdiction to place an order. By placing an order, you represent that you meet this requirement and that the information you provide is accurate and complete.

Product Information

We make reasonable efforts to display product descriptions, images, and specifications accurately. The Keel Shelf is machined from solid European oak with a powder-coated aluminum spine. Wood grain, tone, and finish may vary between units due to natural material characteristics. Such variations are not defects. The optional wool-felt back panel is described as reducing mid-frequency reflection by up to 18% based on internal testing under controlled conditions; actual performance may vary depending on environment, placement, and frequency range.

Orders and Payment

All orders are subject to acceptance and availability. We reserve the right to refuse or cancel any order for reasons including suspected fraud, pricing errors, or stock limitations. Prices are displayed in the currency selected at checkout and are subject to change without notice. Payment must be made at the time of ordering through our third-party payment processors. By submitting payment information, you authorize the processor to charge the total amount due.

Pricing and Taxes

Displayed prices do not include applicable sales tax, value-added tax, or customs duties unless stated at checkout. We will calculate and collect taxes where required by law. You are responsible for any additional taxes or duties imposed by your jurisdiction.

International Orders and Customs

If you order from outside the country of dispatch, your shipment may be subject to import duties, taxes, and customs clearance fees levied by the destination country. These charges are your respon

Refund and Return Policy

Effective Date: May 7, 2026

Return Window

You may return Keel Shelf products within 30 days of the delivery date. To be eligible, the product must be in original condition, unused, and in its original packaging where possible. Wood grain and tone variations are natural and do not constitute damage or defect.

Conditions for Returns

Returned items must include all components, such as modules, aluminum spine, brass indexing pins, and any included accessories. Items that show signs of assembly, modification, or damage beyond normal inspection may not be accepted or may be subject to a restocking fee at our discretion.

Return Process

To initiate a return, contact us at support@new-brand-site.com with your order number and reason for return. We will provide return instructions and, if applicable, a return authorization. Do not ship items back without prior authorization. Please retain proof of postage until your refund is confirmed.

Return Shipping Costs

Return shipping costs are the responsibility of the customer unless the item arrives damaged, defective, or incorrect due to our error. In such cases, we will provide a prepaid return label or reimburse reasonable return shipping costs. We recommend using a trackable shipping service for all returns.

Damaged or Defective Items

If your order arrives damaged or defective, contact us within 7 days of delivery at support@new-brand-site.com. Please include photos of the damage or defect, the original packaging, and your order number. We will offer a replacement, repair, or full refund at our discretion, and we will cover return shipping costs for verified cases.

Refund Timing

Once we receive and inspect your returned item, we will process your refund within 14 business days. Refunds are issued to the original payment method. Depending on your bank or payment processor, it may take additional days for the refund to appear in your account. If you have not received your refund after 21 business days, please contact us.

Non-Returnable Items

For hygiene and safety reasons, wool-felt back panels that have been installed or modified may not be accepted for return unless defective. Customized or made-to-order items, if offe

Shipping Policy

Effective Date: May 7, 2026

Order Processing Time

Keel Shelf products ship flat in plastic-free packaging within 4 business days of order confirmation, provided payment has been verified and items are in stock. Business days exclude weekends and public holidays. You will receive a shipping confirmation email with tracking information once your order has been dispatched.

Shipping Destinations

We offer international shipping to select countries. Available destinations are shown at checkout. If your country is not listed, contact support@new-brand-site.com to inquire about availability. We reserve the right to restrict shipping to certain regions due to legal, logistical, or carrier limitations.

Carriers and Tracking

We use reputable third-party carriers for domestic and international deliveries. Tracking numbers are provided for most orders. Delivery times vary depending on destination, customs processing, and carrier performance. Estimated delivery windows, if provided at checkout, are estimates only and not guaranteed.

Shipping Costs

Shipping costs are calculated at checkout based on destination, package weight, and selected service level. Shipping costs are non-refundable unless the return is due to our error, a damaged item, or a defective product.

Customs Duties and Import Taxes

For international orders, your shipment may be subject to import duties, taxes, customs clearance fees, or other charges imposed by the destination country. These charges are the responsibility of the recipient and are not included in the product price or shipping cost. We are unable to predict the exact amount. Customs policies vary widely; please contact your local customs office for more information. If customs procedures require additional documentation, you are responsible for providing it. Refusal to pay customs charges may result in the shipment being returned or abandoned, and you may be responsible for any return or disposal fees.

Damaged or Lost Packages

If your package arrives visibly damaged, please document the condition with photos and contact us within 7 days. If your package is lost in transit, contact us and we will investigate with the carrier. Where a package

Cancellation Policy

Effective Date: May 7, 2026

Cancellation Before Shipment

You may cancel your order at any time before it has been dispatched for a full refund, including any shipping charges paid. To request a cancellation, contact us immediately at support@new-brand-site.com with your order number. Because orders are processed promptly and typically ship within 4 business days, we cannot guarantee cancellation if your request is received after the order has entered the fulfillment process.

Cancellation After Shipment

If your order has already been dispatched, you cannot cancel it directly. Instead, you may refuse delivery or follow the return process outlined in our Refund and Return Policy. If you refuse delivery, the package will be returned to us, and we will refund the product price minus any return shipping and customs fees incurred, where permitted by law.

EU and UK Cooling-Off Period

If you are a consumer in the European Economic Area or the United Kingdom, you have the legal right to cancel your order within 14 days of receiving the goods without giving any reason. To exercise this right, you must notify us of your decision to cancel within that period. You then have 14 days to return the item. We will refund the product price and standard shipping costs within 14 days of receiving the returned item or proof of return, whichever is earlier. You are responsible for the direct cost of returning the goods unless we have agreed otherwise.

Custom or Made-to-Order Items

If any product is made to your specifications or clearly personalized, the right to cancel may not apply once production has begun, except where the item is damaged or defective. The Keel Shelf is a standard modular product and is not considered custom or made-to-order unless expressly stated at the time of purchase.

Refund Timing

Approved cancellations before shipment will be refunded to the original payment method within 14 business days. If you paid via a third-party processor, additional processing time may apply.

Contact

To cancel an order or for questions about cancellations, contact support@new-brand-site.com.

Cookie Policy

Effective Date: May 7, 2026

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help the website recognize your device, remember preferences, and improve functionality. Similar technologies, such as pixels and local storage, may be used for the same purposes.

Types of Cookies We Use

We use the following categories of cookies:

• Strictly necessary cookies: required for the website to function, such as maintaining your cart, processing payments, and remembering cookie choices.
• Functional cookies: remember preferences such as language, currency, and display settings.
• Analytics cookies: help us understand how visitors use the website, which pages are visited, and where traffic comes from. This data is aggregated and anonymized where possible.
• Marketing cookies: may be used to deliver relevant advertisements and measure campaign effectiveness.

Third-Party Cookies

Some cookies are placed by third-party service providers, including analytics providers, payment processors, and advertising partners. These third parties may collect information about your online activities over time and across different websites. We do not control these third-party cookies. Please review the privacy policies of those providers for more information.

Managing Cookies

You can manage or disable cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when a cookie is being placed. If you disable certain cookies, parts of the website may not function properly, and you may be unable to complete a purchase. Where required by law, we provide a cookie consent banner that allows you to accept or reject non-essential cookies.

Consent

By continuing to use our website after seeing the cookie banner, you consent to the use of cookies as described in this policy, unless you have adjusted your settings or rejected non-essential cookies. Where applicable law requires explicit consent for certain cookies, we will obtain that consent before placing them.

Changes to This Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective

Acceptable Use Policy

Effective Date: May 7, 2026

Purpose

This Acceptable Use Policy sets out the standards that apply when you access or use the New brand site website, place orders, or interact with our services. By using the website, you agree to comply with this policy.

Prohibited Uses

You may not use the website or our services to:

• Violate any applicable local, national, or international law or regulation.
• Infringe the intellectual property or other rights of New brand site or any third party.
• Transmit any material that is unlawful, defamatory, obscene, harassing, threatening, or otherwise objectionable.
• Introduce viruses, malware, or other harmful code.
• Attempt to gain unauthorized access to the website, servers, or networks connected to the website.
• Use automated means, such as bots, scrapers, or crawlers, to access or collect data without our prior written permission.
• Interfere with the proper functioning of the website, including by overloading, flooding, or denial-of-service attacks.
• Impersonate any person or entity or misrepresent your affiliation with any person or entity.
• Use the website to send unsolicited communications or spam.
• Resell or commercially exploit products purchased from us without authorization, except as expressly permitted by applicable law.

User Content

If you submit reviews, photos, or other content to the website, you grant us a non-exclusive, royalty-free, worldwide license to use, reproduce, modify, and display that content in connection with our business. You represent that you own or have the right to submit such content and that it does not violate this policy or any third-party rights.

Security

You are responsible for maintaining the confidentiality of any account credentials and for all activities that occur under your account. You must notify us immediately at support@new-brand-site.com if you suspect unauthorized access to your account.

Enforcement

We reserve the right to investigate violations of this policy and to take appropriate action, including, without limitation, removing content, suspending or terminating access, canceling orders, and cooperating with law enforcement authorities. We may also pursue legal reme

Intellectual Property Policy

Effective Date: May 7, 2026

Ownership

All content on the New brand site website, including text, graphics, logos, icons, images, product photography, product designs, technical drawings, software, and the overall look and feel, is owned by New brand site or its licensors and is protected by copyright, trademark, design, and other intellectual property laws. All rights not expressly granted are reserved.

Trademarks

The name "New brand site," the Keel Shelf product name, and any associated logos or taglines are trademarks or registered trademarks of New brand site. You may not use these marks without prior written permission, except for nominative fair use to refer to our products.

Product Designs

The Keel Shelf modular storage system, including its machined solid oak components, powder-coated aluminum spine, and brass indexing pin connection system, may be protected by design rights, patents, or trade dress. You may not copy, manufacture, or commission the manufacture of products that imitate our designs without express written authorization.

User License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the website for personal, non-commercial purposes, including placing orders. This license does not permit you to download, modify, reproduce, distribute, or create derivative works from any content, except as necessary for normal website browsing.

Copyright Infringement

If you believe that content on our website infringes your copyright, please send a notice to support@new-brand-site.com that includes: a description of the copyrighted work, a description of the allegedly infringing material and its location, your contact information, a statement of good faith belief, and a statement under penalty of perjury that the information is accurate and you are authorized to act on behalf of the copyright owner.

Counterfeit and Unauthorized Resale

We do not authorize third parties to manufacture, reproduce, or sell products bearing our brand without written consent. Unauthorized copies may not meet our quality, safety, or material standards. If you suspect counterfeit or unauthorized products, please report them to support@n

Age Restriction Policy

Effective Date: May 7, 2026

Minimum Age

Our website and products are intended for individuals aged 18 years or older, or the age of majority in your jurisdiction if higher. By placing an order or creating an account, you represent that you meet this minimum age requirement.

No Sales to Minors

We do not knowingly sell products to individuals under 18. If a minor wishes to purchase a Keel Shelf product, the order must be placed by a parent or legal guardian who is at least 18 years old and who accepts these terms on behalf of the minor.

Age Verification

We may request age verification or additional information if we have reason to believe an order has been placed by an individual under the minimum age. We may cancel any order that violates this policy and issue a refund to the original payment method.

Product Suitability

Keel Shelf products are not toys and are not intended for use by children without adult supervision. Some components, such as brass indexing pins and aluminum edges, may present a risk of injury if mishandled. Keep products out of reach of young children and follow all included assembly and care instructions.

Contact

For questions about age restrictions, contact support@new-brand-site.com.

Disclaimer

Effective Date: May 7, 2026

Product Disclaimer

The Keel Shelf is a modular storage system machined from solid European oak with a powder-coated aluminum spine and optional wool-felt back panel. Wood is a natural material; variations in grain, color, tone, and finish are inherent and may differ from product photography. Such variations are not defects.

Performance Disclaimer

The optional wool-felt back panel is described as reducing mid-frequency reflection by up to 18%. This figure is based on internal testing under controlled conditions. Actual acoustic performance depends on factors including room acoustics, speaker placement, listening position, panel configuration, and frequency content. We do not warrant or guarantee that any specific reduction or acoustic outcome will be achieved in your environment.

Website Disclaimer

The website and its content are provided on an "as is" and "as available" basis. We make no representations or warranties of any kind, express or implied, regarding the operation of the website, the accuracy of information, or the availability of products. We do not warrant that the website will be uninterrupted, secure, or free from errors or viruses.

No Professional Advice

Content on the website, including product descriptions, installation suggestions, and acoustic information, is provided for general informational purposes only and does not constitute professional, architectural, acoustic, or legal advice. You should consult a qualified professional for advice specific to your situation.

External Links

Our website may contain links to third-party websites for convenience. We are not responsible for the content, accuracy, or practices of those websites. Accessing third-party links is at your own risk.

Limitation of Liability

To the fullest extent permitted by applicable law, New brand site shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to the use of the website or products, including but not limited to loss of profits, data, goodwill, or property damage. Our total liability shall not exceed the amount paid by you for the specific product giving rise to the clai

Contact Information

Effective Date: May 7, 2026

Contact Email

For all customer service, order support, returns, privacy, and legal inquiries, please contact us at:
support@new-brand-site.com

Response Time

We aim to respond to all inquiries within 2 business days. Response times may be longer during peak periods or holidays. Please include your order number, if applicable, to help us assist you more quickly.

Order Inquiries

For questions about an existing order, include your order number, the email address used at checkout, and a brief description of your issue.

Returns and Cancellations

To request a return, refund, or cancellation, please refer to our Refund and Return Policy and Cancellation Policy before contacting us. Providing photos of any damage or defect will help expedite your request.

Privacy and Legal

For privacy requests, data subject rights, or legal notices, use the same email address with the subject line "Privacy Request" or "Legal Notice." We will respond in accordance with applicable law.

Business Hours

Our customer support team operates during standard business hours, Monday through Friday, excluding public holidays in our operating jurisdiction.

No Physical Address

At this time, all customer service is handled electronically. We do not provide a public physical address for routine correspondence. If a physical address is required for a legal process, please contact us by email to request it.

Updates

We may update this Contact Information section from time to time. Any changes will be reflected on this page.